This is the final window to join the Founding Cohort at £1,500 — after this, the price moves to £3,497.
Founding Cohort  ·  Final place open

Become the leader
who changes what
the room considers possible.

The CX-ISM Method™ is a six-month leadership development experience for CX leaders who are ready to stop managing symptoms and start designing what their organisation needs to become.

Claim the founding price → £1,500 + VAT where applicable · Self-paced, online · 6 months · August 2026 start
Not a toolkit. Not a template.

This isn't a course that teaches you to run an NPS programme or build a journey map.

It's a guided leadership development experience — grounded in psychology, behavioural science, and commercial reality — for leaders who feel the weight of CX responsibility and want the clarity, language, and conviction to lead it properly. Every module is built from real consulting experience, tested theory, and the kind of honesty most CX content avoids.

A taste of Architecture — Module 2
"Your customer does not experience what you designed. They experience what they perceive."

Drawn from neuroscience — specifically Professor Anil Seth's work on perception — this single reframe changes how you design every touchpoint your organisation builds. Two customers can have the identical interaction with you and walk away with completely different memories of it. Once you understand why, you design differently.

"Conviction, modelled consistently by whoever has credibility in a room, gradually changes what the room considers possible."— On leadership language, Architecture Module 4
"Nobody builds lasting CX change alone — and the leaders who try to are the ones whose progress quietly stalls."— On coalition building, Architecture Module 4
"The details are not the details. They make the design." — Charles EamesThe idea that opens the entire Architecture pillar
"A problem is something you respond to. A design brief is something you build from."— On reframing your diagnostic, Architecture Module 1
How it actually works

Self-paced, online, and built to fit inside your real job — not on top of it.

This isn't six months away from your desk. It's six months of becoming sharper, more confident, and more strategic at the job you're already doing — delivered entirely online, at your own pace, with bi-weekly coaching support directly from Katie.

🗓️

Guided and self-led

Five pillars released in sequence over six months, completed at your own pace. You always know exactly what's next — no overwhelming content dump, no guessing what matters.

💼

Applied to your real organisation

Every diagnostic, workbook, and design exercise is built around your specific organisation — not a hypothetical case study. You finish each module with something usable, not just something learned.

🎥

Video, reading, and reflection

Short, focused videos. Substantial readings when a topic deserves depth. Guided workbook reflection throughout — built for people who think for a living, not for passive scrolling.

🤝

Genuinely supported

Bi-weekly coaching support directly from Katie throughout — not a chatbot, not a forum you'll never check. A founding cohort community of peers doing the same work, in real time, alongside you.

Designed for the pace of real work

You're not expected to implement everything immediately. Some of what you design will move this month. Some will take a year. The programme is honest about that from day one.

🌍

A global, founding community

You'll be learning alongside CX leaders from other industries and continents — bringing a breadth of perspective you won't get from an internal training programme.

What this is — and isn't
Not a pre-recorded course you'll abandon by week three
Not a generic leadership programme with CX bolted on
Not six months away from your day job
Not a regurgitation of existing tools and frameworks
A guided leadership development experience, built to be lived inside the job you already have

The five pillars

Six months. A complete arc from honest diagnosis to sustained, visible leadership.

01
Live now

Awareness

A personal 13-dimension diagnostic and a report written specifically for you. You sense-check it with real conversations, learn to read what's beneath the data, and finish with the conditions that need to change — and the conversations you've been avoiding.

02
Live now

Architecture

Four modules. You design the conditions, build a genuinely deep understanding of your customer, design the experience itself — journey management, recovery, the 3 S's — then design your own leadership: language, coalition, and commercial case.

03

Activation

Where the blueprint becomes construction — implementation, organisational CX capability building, and the practical work of bringing your coalition with you as conditions resist.

04

Advancement

Sustaining what you've built when the initial momentum fades — embedding change into the rhythm of the organisation so it survives leadership changes, budget cycles, and your own bandwidth.

05

Amplification

Your leadership, visible at scale — recognised inside your organisation and across the CX profession as someone who doesn't just talk about customer experience, but genuinely leads it.

Built on real thinking

The intellectual anchors

No off-the-shelf frameworks regurgitated. Every concept is tested, current, and applied specifically to CX leadership — not theory for theory's sake.

Anil Seth Neuroscience of perception — why your customer experiences what they perceive, not what you designed
Daniel Kahneman The Peak-End Rule — what customers actually remember, and how to design for it deliberately
Clayton Christensen Jobs to Be Done — what your customers are really hiring you to do (it's rarely what you think)
Edgar Schein Organisational culture — why values statements change nothing, and what actually shifts underlying assumptions
John Kotter Coalition building — why 75% of leadership needs to believe change is necessary before it becomes possible
Chip & Dan Heath Why some ideas stick and others don't — and the four translations that make your CX insight land in commercial rooms
£3,497 £1,500

+ VAT where applicable · Founding Cohort price — full six-month programme. This price will not be offered again.

  • Full six-month, five-pillar leadership programme
  • Personal 13-dimension CX diagnostic & report, written for you
  • Architecture Workbooks, guides, and downloadable tools
  • A private community of founding global leaders
  • Direct access to Katie throughout the programme
  • Beta pricing in exchange for structured monthly feedback